Know Your Product Better

It doesn't make any difference if you sell from behind a retail counter or on the road; it makes no difference what you sell. You will make more sales if you Know your product better. It isn't enough to have superficial Knowledge of size, material, cost, and the like. Know something about it nobody else knows.

Take an Example Mr Smith sells Ketchup. Smith's Ketchup cost more. The Resturant Keepers on Whom Mr Smith calls upon, price minded buyers, couldn't see the idea of paying a premium on every bottle of Ketchup.

Smith was whipped until he discovered that actually his ketchup cost less, becuase it was thicker and did not run, while a cheap, thin product did. Just a little product Knowledge saved him.