Five Selling Essentials

Have you ever thought that there are five essentials to every sales presentation? Here they are:

1. It must get attention, becuase, no attention, no sale.
2. It must show the customer an advantage. He won't buy unless it does.
3. The presentation must next prove itself. since the prospect is doubtful, and knows the ways of the world, he demands that you come up with the facts, specifications, and gurantees it must prove.
4. Then comes persuassion. It must make the customer grasp the advantages, but he won't do this unless the final point is pressed.
That is:
5. A bid for action.